Hello dear MAN423 students,

On the tenth week of our class, we covered two of the most entertaining subjects of Digital Marketing: Gamification and Growth Hacking.

First, we started with defining gamification and we continued with topics such as: types of game elements, thinking like a game designer, how gamification is related with motivation and how it can be applied in business & marketing. Afterwards, we talked about one of the latest trends in technology: Growth Hacking. We learnt how it all started, where it is going, how it can be applied and we covered some companies that applied Growth Hacking successfully.

You can download the slides here.

Now it’s your turn to apply what you have learnt by analyzing a real-world company of your choice. During the next two weeks, you will present your work in class. Please check Project Announcement Page.

It has been an amazing semester,  I’d like to thank you all for being a part of this course.It has been a pleasure discussing Digital Marketing with you throughout the semester. In the future, I would gladly keep in touch with you, so please don’t hesitate to get in contact with me whenever you want: ayca.turhan@hacettepe.edu.tr

I would be glad if you share your thoughts/feedback about our class by clicking here.

Good luck in your presentations. 🙂

Ayca