Hello dear MAN423 students,

As I have announced in the beginning of the semester, one major element of your grade is the term project (30%)

Now, you are required to form groups of 4 students and make a 15-20 minutes of presentation in the last two weeks of the semester. You can create the presentation in any format (PPT, PDF, Slideshare, Prezi, etc.)

You are expected to present it to the class in English and share it with me via e-mail on the day of your presentation. All the members of each group has to present some part of the presentation as it will affect your grade.

Project’s subject is: “Analyzing a company’s digital presence, digital marketing strategies and tactics and making some recommendations to the company based on the topics we covered throughout the semester.  (In case you need it, you can find all the topics we covered here at Course Schedule.”

You can select any company you want, however I strongly advise choosing a company which is very active in the digital landscape.

You are required to share the names of your group members by e-mail (ayca.turhan@hacettepe.edu.tr) until December, 9th. Students who have not  shared their groups until this deadline, will be assigned to random groups.

Good luck in your presentations and please don’t hesitate to ask if you have any questions.

Ayca