Product Management Professional
Hello everyone, As the deadline for sharing members of projects groups has passed, our list is now finalized. Students who didn’t send me an e-mail before the deadline has been assigned to random groups. Furthermore, 4th students has been added to some groups which consisted of 3 students as we had to form groups of […]
Hello dear MAN423 E-Marketing Students, You can find your Midterm grades below. Class average is 58.54 while StDev is 22.23. After checking yor midterm grade, please don’t forget to visit announcement page for Project Group Presentations here as the project presentations will be a substantial part(30%) of your total grade. NUMBER 8811274 20311683 20912502 21012003 […]
Hello, This week we discovered Display, Video, Search and Social Media Advertising. We covered payment models of online advertising such as CPA, CPC, CPM. In addition we discussed how to calculate major metrics such as CTR, Conversion Rate and ROI. Finally, we talked about Search Advertising and basics of Google Adwords. You can download slides here. Have […]
I want to remind you that deadline for sharing your groups is November, 27th. You have to share names of students in your group (e-mail: ayca.turhan@hacettepe.edu.tr) until this date. If you can’t form a group, please send me an e-mail and let me know. Students who don’t send me an e-mail until November, 27th, will be […]
Hello everyone, After our midterm, we are moving on with our new topic: Social Media Marketing. This week, we are going to cover how Social Media has changed the world we live in and how marketers can benefit from Social Media. We are also going to examine social media channels including Facebook, Twitter, Instagram and […]
Hi everyone, This week we talked about Search Engine Optimization (SEO). We learnt how search engines work, how we can we discover keywords, optimize our content, HTML code and structure of our website in addition to how we can obtain links from reliable websites to reach higher rankings on search engine result pages. You can […]
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