Product Management Professional
Hello dear MAN423 students, As I have announced in the beginning of the semester, one major element of your grade is the term project (30%) You are required to form groups of 4 students and make a 15-20 minutes of presentation in the last two weeks (December,18th and December,25th) of the semester. You can create […]
Hello everyone, We had an amazing class with various examples of content marketing this week. I would like to thank Cansu Nergiz(cansu@nokta.com) and Burak Tokoglu(burak@nokta.com) once again for joining us today. You can find slides here. Have a great weekend and see you on November, 6th. Ayca
Hello everyone, This week we had the chance to talk about Digital Analytics. We learned the value of data-driven decision making and types of data available, in addition to how to manage a web analytics tool and the key concepts and terms related with digital analytics tools. You can download slides here. If you have […]
Hello, After having a brief introduction to Digital Marketing concepts last week, this week we started talking about Digital Assets. We exemplified digital assets as websites, mobile websites, mobile applications, videos, content, social media accounts, social media applications, etc. We defined concepts such as User Experience and User Interface. We briefly talked about how Web […]
Hello, Thanks for the amazing 2nd week of MAN423 – E-Marketing Course. This week we had the chance to understand how digital products and technology is changing our lives and how it is changing the relationship between the marketers and consumers. We also talked about implications of digital marketing on the marketing mix, or in […]
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